I’ve been fortunate to enjoy a successful freelancing career working with local and national companies, agencies, and nonprofits. I currently maintain 10-15 small business and nonprofit clients. We develop marketing plans, assess their company values, and apply those values to their brand guidelines and everything else we produce together.
I’m constantly pushing to take complex ideas and express them in the simplest terms possible. For my style, this means more negative space than I sometimes feel comfortable with, letting typography dominate the design, and knowing when to apply a serious face to the humor that sometimes shows up in my work.
I care about a host of subjects ranging from design specific interests like typography and hand-lettering to politics, social justice, and the current state of our planet.
I believe that when clients engage in the design process, they leave the project feeling a sense of ownership for the content we produced together. I am most successful when I'm solving complex problems with resourceful and simple ideas.
The processes I use rely on open communication about the design problem we are trying to solve. Once we have succinctly identified the challenge, we'll flesh out the best solutions using a variety of creative marketing and design theory tools. From there, I'll go to work implementing the solution we built together.