Curated Portfolio for Mad Fish Digital

Freelance Graphic Designer Position

Thanks for checking out my portfolio and considering my application. This collection of work is the most relevant to the needs expressed in your job post, but more of my work can be found throughout the site.

Startup Brand Identity

Client: Daughters Market
Skills: Brand collateral and logo development

Founded in 2019, Daughters Market’s empowers those identified as female in growing their businesses by creating a curated marketplace for customers seeking items that combine style and quality.

When their Founder, Tess Milio, approached me in early 2019, we set out to develop a brand that speaks to a variety of woman-identified people. We focused on defining Daughters in our own terms. How would trans people, a key constituency she hoped to reach out to, feel about being a ‘daughter?’

We knew we would have to address this discrepancy in the way we talked about Daughters Market.

Television Typography

Class: Print & Publication Design
Skills: Typography, Illustration, Publication Layout, Print Production

This class focused on working in layout design and print processes. We were tasked with creating a booklet about any topic we’d like. While most focused on a personal portfolio, I chose to go a different route, creating a booklet about television’s use of typography throughout the last seven decades.

Small Business Website Design

Client: Greenlight Creative
Skills: Visual Design, UX/UI Design

Greenlight Creative is a Portland based event lighting company that works with a broad audience. President and Creative Director Dwayne Thomas approached me in 2018 to redesign his Wordpress website, originally designed in 2008.

It was clunky by today’s standards and failed to showcase the amazing photography he had from the thousands of events Greenlight had worked over the years. The best way to display the photography became central to how we approached the redesign.