Branding Projects
I base my approach to the branding process in empathy and thoughtfulness. By developing an understanding of the problem through this lens, the client and I produce work they can proudly call their own.
A Good Eater Podcast
Branding for a podcast focused on destigmatizing the challenges of healthy eating. The icons are subtly abstracted shapes of healthy foods.
The podcast tries to meet listeners where they are on their food journey; many arrive with a very abstract idea of what healthy eating means for them.
Logo
Brand Guidelines
Icons
Podcast Cover Images
Badelia’s Uncommon Confections
Branding for a local confection company specializing in a relatively unknown dessert, chocolate salami.
Logo
Brand Guidelines
Label Design
Product Photography
Icons
Shopify Website Design
See the Case Study
Barnhart Legal
Branding a woman-owned family law firm. As a new firm, we developed common language to describe their client-centered approach.
Logo
Brand Guidelines
Messaging
Squarespace Web Design & Build
HomePlate Youth Services
Rebranding a well establish nonprofit providing services to unhoused youth in Washington County.
Logo
Brand Guidelines
Imagery
Business Card & Letterhead
Informational Flyers
Squarespace Web Design & Build
Read the Case Study
Rose City Pride Bands
LGBTQIA+ nonprofit organization supporting four unique performance groups. Each needed to have their own identity while feeling connected to the main organization.
Renaming of All Four Groups
Logo
Brand Guidelines
Imagery
Business Card
Letterhead
Event Banners & Signage
Daughters Market
Startup Brand Identity package for a marketplace targeting female makers and sellers.
Logo
Brand Guidelines
Imagery
Business Card
Letterhead